Terms & Conditions Guidelines

Message senders must provide compliant Terms & Conditions to patients/customers as part of the campaign registration process. These should be hosted on your brand’s website and should include:

  • Brand Name
  • Description of Message Types (e.g., appointment reminders, account updates)
  • Message Frequency Disclosure (e.g., “Message frequency varies”)
  • Cost Disclosure (e.g., “Message and data rates may apply”)
  • Customer Care Information (e.g., “Text HELP for assistance or email [email address]”)
  • Opt-Out Instructions (e.g., “Text STOP to cancel”)

Example: “Messaging Terms & Conditions. You agree to receive informational messages (e.g., appointment reminders, account notifications) from [Practice Name]. Message frequency varies. Message and data rates may apply. For help, text HELP or email us at [email address]. You may opt out at any time by texting STOP.”